
MOTHERS DAY – Up to 20 % on Self-Care

Carry your child with comfort

Don't forget yourself mama!

alulu – Lovingly chosen products for mamas and little ones

Quality You Can Trust
Best Sellers
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Eared Jumpsuit for Babies and Kids - Sand
Regular price 519 SEKRegular priceUnit price / per579 SEKSale price 519 SEKSAVE 10% -
Eared Jumpsuit for Babies and Kids - Fuzzy Ecru
Regular price 519 SEKRegular priceUnit price / per579 SEKSale price 519 SEKSAVE 10% -
SAVE 15%
Solid Hair-Care Set for mama
Regular price 339 SEKRegular priceUnit price / per399 SEKSale price 339 SEKSAVE 15% -
Powdered Candle in Glass - Mango Lime
Regular price 169 SEKRegular priceUnit price / per189 SEKSale price 169 SEKSAVE 11%


alulu
Soft, stylish clothing and essentials for babies and mamas – made with love for families, every product is carefully designed to bring comfort and joy to both the small and big moments in life.

Just In: New Arrival!
Wooden Activity Ball - Trixie Baby Animals
Carefully designed to spark your baby’s curiosity, this colorful activity ball is perfect for little hands to grab, squish, and explore ...
Baby Carriers & Wraps
Experience hands-free convenience with our variety of baby carriers and wraps! Designed for comfort and support, these carriers allow you to keep your little one close while ensuring ease of movement for you. Perfect for outings or everyday use, they blend style and functionality seamlessly.
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LennyHybrid Half Buckle Carrier - INFINITY - GOLDEN HOUR
Regular price 1 849 SEKRegular priceUnit price / per1 849 SEKSale price 1 849 SEK -
LennyHybrid Half Buckle Carrier - PEANUT BUTTER
Regular price 1 369 SEKRegular priceUnit price / per1 369 SEKSale price 1 369 SEK -
LennyHybrid Half Buckle Carrier - PETALS - RESTFUL
Regular price 1 849 SEKRegular priceUnit price / per1 849 SEKSale price 1 849 SEK -
LennyLight Carrier - BIRDY - WHITE NOISE
Regular price 1 999 SEKRegular priceUnit price / per1 999 SEKSale price 1 999 SEK
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How we began
This idea was born in the summer of 2024, when three siblings welcomed their babies just weeks apart from each other. Inspired by this special moment, they set out to create something meaningful for other families, focusing on products that offer both quality and care.
Self-care for moms
Mothers are the heart of the home, always nurturing and giving. And no matter how long you’ve been a mother, you are always a mother – once a mama, always a mama. But every mama deserves self-care too! Our products help you relax, recharge, and feel your best. From stylish bags and self-care essentials to vitamins and little touches that make me-time more meaningful—we focus on comfort, convenience, and quality, so you can nurture yourself as much as you do others.
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SAVE 15%
Solid Hair-Care Set for mama
Regular price 339 SEKRegular priceUnit price / per399 SEKSale price 339 SEKSAVE 15% -
Powdered Candle in Glass - Mango Lime
Regular price 169 SEKRegular priceUnit price / per189 SEKSale price 169 SEKSAVE 11% -
SAVE 5%
Multivitamin Fertile
Regular price From 179 SEKRegular priceUnit price / per189 SEKSale price From 179 SEKSAVE 5% -
SAVE 5%
Multivitamin Nursing
Regular price From 179 SEKRegular priceUnit price / per189 SEKSale price From 179 SEKSAVE 5%
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TOP QUALITY PRODUCTS
Discover our thoughtfully chosen European products, valued for their quality and durability.
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FAST SHIPPING
Enjoy fast, reliable delivery straight to your doorstep—shipping in just 3-8 working days!
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MONEY BACK GUARANTEE
If you're not fully satisfied, return your item for a full refund. Your satisfaction is guaranteed.

Our Mission
At Alulu, our goal is to provide the best for both little ones and their mothers through products that combine exceptional quality with thoughtful design. We’re dedicated to continuous improvement, bringing fresh ideas and creating even better experiences for you and your family. Stay tuned for more exciting updates and innovations!
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Care for the little ones
Check out more for kidsWe’re deeply committed to the smallest and most precious people in our lives. Our products are thoughtfully crafted with comfort and your convenience in mind, helping to create moments of ease and peace of mind. Every item is designed to make caring for your little ones simpler, so you can focus on what matters most—nurturing them with love.
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Care for the mothers
Check out our mom sectionMothers often get overlooked in the joy of raising kids, but we believe they deserve just as much care. No matter where you are in your journey, you deserve to feel and look your best. That's why we prioritize your well-being with clothing and self-care essentials. Every mom deserves a moment for herself.