
Carry your child with comfort

Don't forget yourself mama!

alulu – Lovingly chosen products for mamas and little ones

Quality You Can Trust

Carefully chosen High-quality European brands
Best Sellers
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Eared Jumpsuit for Babies and Kids - Fuzzy Ecru
Regular price 499 SEKRegular priceUnit price / per579 SEKSale price 499 SEKSAVE 14% -
Solid Hair-Care Set for mama
Regular price 399 SEKRegular priceUnit price / per -
Powdered Candle in Glass - Mango Lime
Regular price 189 SEKRegular priceUnit price / per -
Eared Jumpsuit for Babies and Kids - Sand
Regular price 499 SEKRegular priceUnit price / per579 SEKSale price 499 SEKSAVE 14%


alulu
Soft, stylish clothing and essentials for babies and mamas – made with love for families, every product is carefully designed to bring comfort and joy to both the small and big moments in life.

Just In: New Arrival!
A sensory adventure for your little explorer!
This playful activity mat is designed to spark joy and curiosity from day one. With two soft arches and a variety of fun toys, your baby will be entertained for hours ...
Baby Carriers & Wraps
Experience hands-free convenience with our variety of baby carriers and wraps! Designed for comfort and support, these carriers allow you to keep your little one close while ensuring ease of movement for you. Perfect for outings or everyday use, they blend style and functionality seamlessly.
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LennyHybrid Half Buckle Carrier - INFINITY - GOLDEN HOUR
Regular price 1 849 SEKRegular priceUnit price / per1 849 SEKSale price 1 849 SEK -
LennyHybrid Half Buckle Carrier - PEANUT BUTTER
Regular price 1 369 SEKRegular priceUnit price / per1 369 SEKSale price 1 369 SEK -
LennyHybrid Half Buckle Carrier - PETALS - RESTFUL
Regular price 1 849 SEKRegular priceUnit price / per1 849 SEKSale price 1 849 SEK -
LennyLight Carrier - BIRDY - WHITE NOISE
Regular price 1 999 SEKRegular priceUnit price / per1 999 SEKSale price 1 999 SEK

How we began
This idea was born in the summer of 2024, when three siblings welcomed their babies just weeks apart from each other. Inspired by this special moment, they set out to create something meaningful for other families, focusing on products that offer both quality and care.
Self-care for moms
Mothers are the heart of the home, always nurturing and giving. And no matter how long you’ve been a mother, you are always a mother – once a mama, always a mama. But every mama deserves self-care too! Our products help you relax, recharge, and feel your best. From self-care essentials to vitamins and little touches that make me-time more meaningful—we focus on comfort, convenience, and quality, so you can nurture yourself as much as you do others.
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Solid Hair-Care Set for mama
Regular price 399 SEKRegular priceUnit price / per -
Powdered Candle in Glass - Mango Lime
Regular price 189 SEKRegular priceUnit price / per -
Multivitamin Fertile
Regular price From 189 SEKRegular priceUnit price / per -
Multivitamin Nursing
Regular price From 189 SEKRegular priceUnit price / per
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TOP QUALITY PRODUCTS
Discover our thoughtfully chosen European products, valued for their quality and durability.
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FAST SHIPPING
Enjoy fast, reliable delivery straight to your doorstep—shipping in just 3-8 working days!
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MONEY BACK GUARANTEE
If you're not fully satisfied, return your item for a full refund. Your satisfaction is guaranteed.

Our Mission
At Alulu, our goal is to provide the best for both little ones and their mothers through products that combine exceptional quality with thoughtful design. We’re dedicated to continuous improvement, bringing fresh ideas and creating even better experiences for you and your family. Stay tuned for more exciting updates and innovations!
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Care for the little ones
Check out more for kidsWe’re deeply committed to the smallest and most precious people in our lives. Our products are thoughtfully crafted with comfort and your convenience in mind, helping to create moments of ease and peace of mind. Every item is designed to make caring for your little ones simpler, so you can focus on what matters most—nurturing them with love.
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Care for the mothers
Check out our mom sectionMothers often get overlooked in the joy of raising kids, but we believe they deserve just as much care. No matter where you are in your journey, you deserve to feel and look your best. That's why we prioritize your well-being with clothing and self-care essentials. Every mom deserves a moment for herself.