

Don't forget yourself mama!
Every mom deserves self-care and our products are designed to help you relax, recharge, and feel your best!

alulu – Lovingly chosen for mamas & little ones
Soft, stylish clothing and essentials for babies and mamas – made with love for families.

Quality You Can Trust
The brand Zezuzulla is high-quality, eco-certified children's clothing made with natural dyes and tested by their own family.

High-quality European brands
Discover premium products carefully selected for comfort, style, and quality. We never compromise—only the best for you and your family.
Best Sellers
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Eared Jumpsuit for Babies and Kids - Fuzzy Ecru
Regular price 499 SEKRegular priceUnit price / per579 SEKSale price 499 SEKSAVE 14% -
Solid Hair-Care Set for mama
Regular price 399 SEKRegular priceUnit price / per -
Powdered Candle in Glass - Mango Lime
Regular price 189 SEKRegular priceUnit price / per -
Eared Jumpsuit for Babies and Kids - Sand
Regular price 499 SEKRegular priceUnit price / per579 SEKSale price 499 SEKSAVE 14%


alulu
Soft, stylish clothing and essentials for babies and mamas – made with love for families, every product is carefully designed to bring comfort and joy to both the small and big moments in life.

Just In: New Arrival!
Multi Pregnancy – Tailored for You and Your Baby Multi Pregnancy (Multi Gravid) is a carefully formulated dietary supplement, 100% produced in Sweden, designed to provide pregnant women with all the essential vitamins and minerals needed during this unique period. Focused on meeting increased nutritional needs, it supports the well-being of both you and your baby.

How we began
This idea was born in the summer of 2024, when three siblings welcomed their babies just weeks apart from each other. Inspired by this special moment, they set out to create something meaningful for other families, focusing on products that offer both quality and care.
Self-care for moms
Mothers are the heart of the home, always nurturing and giving, no matter how old their children are. But every mom deserves self-care. Our products helps you relax, recharge, and feel your best. From self-care essentials to vitamins and little touches that make me-time more meaningful—our focus is on comfort, convenience, and quality, so you can nurture yourself as much as you do others.
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Solid Hair-Care Set for mama
Regular price 399 SEKRegular priceUnit price / per -
Powdered Candle in Glass - Mango Lime
Regular price 189 SEKRegular priceUnit price / per -
Body Care Gift Set - Mother's Special
Regular price 729 SEKRegular priceUnit price / per -
Multivitamin Pregnancy
Regular price From 169 SEKRegular priceUnit price / per
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TOP QUALITY PRODUCTS
Discover our thoughtfully chosen European products, valued for their quality and durability.
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FAST SHIPPING
Enjoy fast, reliable delivery straight to your doorstep—shipping within Europe in just 3-7 working days!
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MONEY BACK GUARANTEE
If you're not fully satisfied, return your item for a full refund. Your satisfaction is guaranteed.

Our Mission
At Alulu, our goal is to provide the best for both little ones and their mothers through products that combine exceptional quality with thoughtful design. We’re dedicated to continuous improvement, bringing fresh ideas and creating even better experiences for you and your family. Stay tuned for more exciting updates and innovations!
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Care for the little ones
Check out more for kidsWe’re deeply committed to the smallest and most precious people in our lives. Our products are thoughtfully crafted with comfort and your convenience in mind, helping to create moments of ease and peace of mind. Every item is designed to make caring for your little ones simpler, so you can focus on what matters most—nurturing them with love.
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Care for the mothers
Check out our mom sectionMothers often get overlooked in the joy of raising kids, but we believe they deserve just as much care. No matter where you are in your journey, you deserve to feel and look your best. That's why we prioritize your well-being with clothing and self-care essentials. Every mom deserves a moment for herself.