About Alulu

Welcome to Alulu – Made with love for families

As a mama of three, I’ve experienced the joys and challenges of parenting firsthand. In the summer of 2024, I welcomed our third baby into the world. At the same time, my sister gave birth to their fourth, and my brother’s wife had their second. It was a season of love and connection for our family, and it reminded me how motherhood brings us together. That’s when the idea for Alulu was born.

Alulu isn’t just a brand – it’s a reflection of my family’s story, rooted in our multicultural heritage and shared experiences. As a family owned business based in Sweden, Alulu is inspired by the love and connection that motherhood brings.

From my family to yours, thank you for supporting Alulu. We’re so excited to continue this journey with you, giving you products that bring comfort and joy to your everyday life. 

We care about the products and the environment
At Alulu, we focus on curating high-quality products from local European manufacturers and brands that create exceptional items not widely available. We believe in taking what already exists and enhancing lives with it, demonstrating our commitment to being environmentally friendly and aware. By supporting these makers, we contribute to environmental sustainability by minimizing the need for further production. By enriching families with thoughtfully selected products, we celebrate every family’s journey with love, care, and attention to detail, ensuring that each purchase is truly worth the investment.

About the Name Alulu
It all began with a sweet moment when the brothers and cousins of our little baby boy were showering him with love, talking to him in the cutest baby language. From that heartwarming interaction came the inspiration for the name Alulu—a simple, loving way to express affection for the little one. And that’s exactly what we aim to do for you and your little ones: surround you with love, care, and joy every step of the way!

We are dedicated to making your journey through motherhood and your children’s daily lives even better with a carefully curated selection of quality products that meet your needs. Founded with a commitment to comfort and style, we have become your trusted destination for everything that matters for mother and child.

Our Mission
At Alulu, we’re dedicated to enriching the lives of mamas and their little ones with thoughtful, high-quality products. We recognize the importance of simplicity and elegance in modern living, and we are committed to providing the finest. You can shop with confidence, knowing that every item is carefully chosen to meet your standards for quality and functionality.

Alulu is here to make everyday life easier and more beautiful. As a company driven by new ideas and constant growth, we're committed to bring you even better experiences – Stay tuned for what’s to come!

What Sets Us Apart
Quality Assurance: We source products from reputable manufacturers, ensuring that each item meets our stringent quality standards. Your satisfaction is our priority.

Customer-Centric Approach: Your happiness matters to us. Our dedicated customer support team is always ready to assist you, addressing your inquiries and concerns promptly and courteously.

Convenient Shopping: We've designed our website with user-friendliness in mind. Navigating through our categories, placing orders, and tracking shipments are hassle-free processes.

Our Commitment
Alulu is more than an online store; it's a community built on trust, reliability, and a shared love for quality products. We are committed to continuously improving our offerings, ensuring that you always find something exciting and essential whenever you visit our platform. Your feedback is invaluable to us, guiding our efforts to provide you with a seamless shopping experience.

Thank you for choosing Alulu as your preferred shopping destination. Join us on this journey of enriching lives, one exceptional product at a time.
Embrace the extraordinary in your everyday – shop with Alulu today!

Our Products
Alulu is based in Sweden and our products are sourced from trusted suppliers in Europe. We’re continually expanding our network to include high-quality products from suppliers across Europe and Scandinavia, ensuring we offer the best for our customers.

If you have any questions about a product, we’re here to help. Reach out anytime at info@alulushop.com, and we’ll gladly provide additional information directly from our suppliers to ensure you feel confident in your purchase.

Our suppliers
Our suppliers meet the General Product Safety Regulation (GPSR) and comply with EU safety standards.

For products supplied by Hertwill, you can contact their support team directly for any inquiries. 

Hertwill OÜ Warehouse
Peetri 12
Tallinn 10415
Estonia
📧 hello@hertwill.com

Your safety, our priority
We work closely with our suppliers to uphold the highest safety standards, maintain required documentation, and meet certification requirements.